Answer question based on Aston Martin

  1. If you were Palmer, would you expand into new product categories? Why? Why not? Regardless, what concerns would you have?
  2. By participating in segments other than the company’s traditional “heart & soul,” as a maker of high-performance luxury sports cars, the right approach? Would it dilute the exclusive brand image of Aston Martin?
  3. Make sure use at least two Frameworks analysis.
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