Entries by Grace

International Marketing

International Marketing. Using the company that you chose in Week 4 (FILE), complete the following tasks: Review the feedback from the week 6, 7 and 8 (FILE)assignments and make the necessary improvements and re-submit as part of the Signature Assignment. Part 1: Week 4 Assignment –  Improved Product Market Profile Part 2: Week 6 Assignment […]

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June 11, 2020 by

Consumer Behavior Assignment 1

Consumer Behavior Assignment 1. Assignment 1: Who’s picking up the puffed rice? Due Week 5 and worth 200 points For this assignment, visit your local grocery store to observe and record behaviors in the various aisles. Your visit should be long enough to observe several behaviors and situations. Read the assignment thoroughly before your observational […]

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June 11, 2020 by

Understanding Target Markets

Understanding Target Markets. Assignment Content Purpose of Assignment  To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of […]

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June 11, 2020 by

Discussion Post

Discussion Post. Discussion Post: Choose an industry that sells consumer goods, such as the nutrition bar industry.  Be sure to state what industry you chose.  What are the major segments of that industry?  What are the customer motivations by segment?  What are the unmet needs? Requirements for Discussion: Well-developed ideas that stimulate the discussion and […]

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June 11, 2020 by