BUS 433: Strategy Change

In a four to five page paper, not including the title and reference pages, identify an organization that has changed its strategy (e.g., moving from differentiation to low cost) in the marketplace. Describe what circumstances prompted a change in strategy by the company and how appropriate the timing of the change was. Evaluate the results of the strategic changes.

You are required to use at least three scholarly sources to support your paper, including the textbook.

Your paper must be formatted according to APA style.

In a 4-5 page paper, (Not including title or references page) identify an organization (A PUBLICLY TRADED COMPANY) that has changed its strategy (example: moving from differentiation to low cost) in the marketplace.

Why do you think the company has made its strategic change?

How did it determine the appropriate time to make the change?

What have been the results?

It is very important to select a Publicly Traded Company, which means the company has a stock symbol and trades on a recognized exchange like the S&P, Dow, NASDAQ, NYNEX, etc. otherwise you will have a hard time finding reference information and articles about their strategy change!

The outline for this paper should be as follows:

One to two paragraphs on the Public Company you selected

One page on “Why do you think the company has made its strategic change?”, then 3 – 4 Paragraph defense of this thesis

One page on “How did it determine the appropriate time to make the change?”

One page on “What have been the results?” Be sure to include some citations and figures on the results.

One to two paragraph conclusion

 
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