case study (Otto) (The Invisible Global Retailer and It Reentry into US Markets), business and finance homework help
case study (Otto) (The Invisible Global Retailer and It Reentry into US Markets), business and finance homework help.
I need the answers of these three questions in details (into, body, conclusion)
Opening Case: The Invisible Global Retailer and It Reentry into US Markets
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- How do non-German markets figure into the Otto Group’s strategy?
- What do you think the firm has had to do to plan for this level of international expansion?
- Which country-entry modes does the firm appear to prefer? Does it vary these modes?
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