Each week, you’ll be participating in a threaded discussion relative to chapter topics. They involve the whole class and deal with questions that come up in your chapter readings. You are required to post twice weekly in each unit discussion. In many cases, I will have multiple topics within each chapter discussion. You are not required to post on each topic to receive credit; you are required to respond and/or comment to one or more of the topics twice. Remember, it is a discussion so you should be responding to each other unless, of course, you begin the discussion on a specific topic. Short responses such as “I agree with John” will not count; nor will short one or two sentence responses. Also, if your response/comment is not original in thinking, you will not receive full credit. In other words, be sure to read other comments before you make your own or you could duplicate someone else’s response therefore reducing the point value for your thread. Those who wait until late Sunday may have a more difficult time with this.
Topic 1: Do some research on large local companies to find out how they have organized the corporate communication function. In addition, look for articles and surveys in PRWeek or PR News or other sources that cover how this function is organized in the largest companies. Discuss your findings and share your articles.
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Topic 2: Community relations is similar to, but different from, philanthropy. How are companies perceived in your school’s community? In what way do businesses ‘give back’ to their community? ‘Giving back’ can include more than simply generating jobs or tax revenues; a company might sponsor charitable events, offer local discounts or organize employees to donate volunteer hours. Can you think of other more creative ways that companies preserve good community relations.