Executive Summary of marketing plan.

1. Executive Summary

Briefly summarize your product, your company, the market situation, and the overall objective and

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contents of this marketing plan.

Things to include/consider:

  • A concise, clear description of the product (good/service/experience/idea) you are marketing.
  • Highlight the key characteristics that differentiate your product from other alternatives already
  • existing in the market.

    At least two pages

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