For sheena – marketing segmentation and targeting

Segmentation and Targeting

Browse and familiarize yourself with the following websites:

Next,  watch the Forbes video Lewis D’Vorkin (Forbes) – How to Tell Stories (Links to an external site.)Links to an external site.. It is a great talk presented by Forbes’ chief product officer, Lewis D’Vorkin, at the festival of Media Global 2014.

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Based on what you have learned, explain the marketing segmentation and targeting strategies for Forbes® Inc.
In  the category of business magazines, the Fortune® magazine is one of   Forbes’ primary competitors. Compare segmentation and targeting  strategies of these two companies. Support your comparison with  theoretical concepts and relevant examples.

How does Forbes® differentiate itself from competitors in the similar market segment(s)?

Your paper must be four- to five-pages in length and must include an  introduction, a well-developed body, and a proper conclusion. It should  also reflect proper APA format and style, and integrate sources and  course concepts.

Be sure to include a properly formatted reference page, using APA style as outlined in the Ashford Writing Center.

Be sure to use the attachments as a required resource.

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