Segmentation and Targeting
Browse and familiarize yourself with the following websites:
Next, watch the Forbes video Lewis D’Vorkin (Forbes) – How to Tell Stories (Links to an external site.)Links to an external site.. It is a great talk presented by Forbes’ chief product officer, Lewis D’Vorkin, at the festival of Media Global 2014.
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Based on what you have learned, explain the marketing segmentation and targeting strategies for Forbes® Inc.
In the category of business magazines, the Fortune® magazine is one of Forbes’ primary competitors. Compare segmentation and targeting strategies of these two companies. Support your comparison with theoretical concepts and relevant examples.
How does Forbes® differentiate itself from competitors in the similar market segment(s)?
Your paper must be four- to five-pages in length and must include an introduction, a well-developed body, and a proper conclusion. It should also reflect proper APA format and style, and integrate sources and course concepts.
Be sure to include a properly formatted reference page, using APA style as outlined in the Ashford Writing Center.
Be sure to use the attachments as a required resource.