Identifying Your Case Study

 Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.

  • Briefly summarize your selection (macroenvironment).
  • What do you think are the three major trends in your selected macroenvironment that have the potential to impact the marketing of the selected product category?
  • Can the demand for this product category change? Why?
  • Would this demand impact the immediate environment for it?
  • What new competitors, if any, will emerge for it?
  • How should a firm in that product category adapt their product to anticipate the impact on these changes?

Submission Details:

  • Submit your plan in a 3- to 4-page Microsoft Word document, using APA style.
 
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