Instruments with Various Measurement Scales Worksheet, marketing homework help

Describe in no more than 350 words a business situation of your choice where market research can influence decision making.

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Create six questions for a questionnaire or interview using at least three of the following measurement scales:

  • Nominal
  • Ordinal
  • Interval
  • Ratio
  • Unidimensional
  • Multidimensional

Type of Measurement

Question

Determine in 525 to 700 words the best sampling procedure.

 
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