Mapping Competitive Advantage.
Consider how European Airline Industry companies compete.
- First, list a range of them – big and small
- Use 5 Forces to critically analyse the relevant industry wide factors faced by the airline industry today.
- Consider if they compete on differentiation or cost/broad or narrow focus
- Provide a graph/chart summarizing the competition of the industry based on your analysis
- Using this analysis, develop a strategic group map of the European Airline Industry as a whole
- What does this analysis tell you about the industry and companies within it?
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