Video, photo and image sharing increased in popularity as the cost of recording, capturing and editing equipment declined. This trend has been widely used by companies to promote products and to benefit economically in diverse ways.
Pick and briefly describe one company using video/photo sharing to make money.
- What incentives does the company provide to spur its fans to share the video/photo?
- How the company monetizes its video/photo sharing?
- What are the company benefits of marketing with video/images? (The benefits can vary widely, and they may encompass interest generation, online buzz, advertising, complete a sale, brand building, just to name a few).
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