Please complete ONE of the following assignments, incorporating ideas and concepts from the week’s lecture and/or articles. Please feel free to incorporate outside resources as well. When submitting your assignment, please indicate which of the three options you have chosen. For Options 2 and 3, please make sure to double space your papers.
Design and format a 10 – 15 slide Microsoft PowerPoint presentation on one of the learning objectives found in the Getting Started – This Week’s Activities folder for this week. The requirements below must be met for your presentation to be accepted and graded:
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be from sources like scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
The Marketing Mix and 4 Ps: Understanding How to Position Your Market Offering
Putting the right product in the right place, at the right price, at the right time.
Marketing to Gen Y: What you can’t afford not to know
How do you reach these 71 million “Millennials” that spend over 200 billion dollars annually and will soon replace the baby boomer generation as the largest percentage of the workforce?
13 Reasons Why Using Social Media for Business is Non-Negotiable!
Is there ever a time when having a social mediapresence is an option?