MGT 498 Week 3


Signature Assignment: Environmental Scan Paper

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Write a 1,050- to 1,400-word paper in which you research two-three companies and do the following:

·         Evaluate the internal and external environments of each company using an environmental scan.

·         Analyze the competitive advantage of each company

·         Evaluate the strategies each company uses to create value and gain competitive advantage.

·         Examine the measurement guidelines each company uses to verify its strategic effectiveness.

·         Evaluate the effectiveness of the measurement guidelines that each company uses.

Format your paper consistent with APA guidelines.


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