Module 3: Discussion Forum, marketing homework help
Module 3: Discussion Forum, marketing homework help.
Industry analysis and marketing research are essential to a marketing plan. The quick story on Page I of the module content tells the tale of a young man interested in opening a coffee shop. It is clear that he has not done enough research regarding his competition. How would you research the competition? What other market research would you conduct to develop a marketing strategy? How would you use the information obtained to develop a marketing plan?
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