Strategic Management: Vision, Mission, and Stakeholders

Strategic Management: Vision, Mission, and Stakeholders.

For this assignment, we will focus on General Mills, a multinational food manufacturing company: http://www.generalmills.com/

WEEK 1:

As you research General Mills, you may want to compare and contrast that company with the other food service retailers – such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and Kellogg.

Please visit the General Mills site, and identify the company’s mission and vision, as well as their major stakeholders (you may need to interpret and/or make assumptions here, as all mission and vision statements are not crystal clear – nor are they always explicitly stated. You should note that the stakeholders aren’t simply the shareholders. “Stakeholders” include everyone and anyone who is affected by the success or failure of the company).   

WEEK 2:

In consultation with your peers, analyze how General Mills represents and advances the goals of its stakeholders.   

Note: I want you to reflect on the above—and I also want you to analyze critically though you will want to consult the library, some websites, and other resources. Cite your sources, and do not copy-and-paste material directly from those resources. Use direct quotations sparingly, if at all.

Strategic Management: Vision, Mission, and Stakeholders

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