Strategic plan objectives and balanced scorecard | Strategic planning | Capella University

 

Professional Context

The successful implementation of a strategic plan requires effective communication and a thorough understanding of not only the role of the organization within the greater community, but the role of leadership within the organization. By effectively engaging stakeholders and understanding the philosophy of strategic management, leaders can mitigate challenges and hurdles that face those directing change.

This assignment provides an opportunity for you to create an executive-level presentation explaining how SMART objectives underlying each organizational strategy can help the organization successfully implement its strategic plan. Then, after sharing the key performance indicators you developed off the strategic plan, you will use this ‘balanced scorecard’ to make recommendations to revise the three directional strategies you developed in Unit 7.

By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:

• Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces.
  • Analyze potential long-term opportunities and operational components in the strategic planning process.
• Competency 2: Develop a strategic organizational plan that provides human and financial resources to support targeted organizational outcomes.
  • Present operational recommendations and strategic control mechanisms.
  • Define critical success indicators that enable an organization to measure success in implementing a strategy.
  • Analyze the effect of strategy formulation on human, financial, and technical resources.
• Competency 3: Recommend an organizational structure and design to optimize a strategic plan.
  • Propose a strategic plan to optimize outcomes and mitigate risks in an organization.
• Competency 4: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in health care administration.
  • Create a visually pleasing, professional presentation tailored to a specific audience.
  • Communicate critical content clearly and persuasively in a limited time.

Scenario

In your weekly one-on-one meeting your boss congratulates you on the comprehensive and well-researched work you have done to date. The CEO has been working with the rest of the organization’s leadership team to adopt the overarching strategies for the organization that your boss recommended. However, your boss and CEO are seeking clarification on how to translate these strategies into meaningful benchmarks, or performance measures. They want to know how the organization will measure progress in following these strategies. In previous discussions with your boss, you have been describing the SMART methodology for writing objectives that support the overarching strategies. She has asked you to share the SMART objectives you have written for each strategy with the CEO in a brief presentation.

You are ready to begin creating your presentation and the slides that you will use to support your key points and conclusions. Your boss reminds you that the CEO expects a brief, substantive, and concise presentation. You will be lucky to get 15 minutes of the CEO’s time. Consequently, she suggests that you include no more than 10–12 slides, or you will run out of time and cautions you about not creating a “death by PowerPoint” experience for the CEO. You already know from experience that your organization expects professional presentations that adhere to the organization’s branding standards.

Instructions

Create an executive-level presentation, with voiceover, of the SMART objectives that correspond to the organization’s main strategies, associated performance indicators and metrics, and strategic plan recommendations.

Practice your presentation until you are satisfied with it, staying as close as possible to the limited time allotted. Remember that the audience is your organization’s CEO. All the work you have done so far in this course has prepared you for this briefing, but you are ready.

Presentation Requirements

The requirements, outlined below, correspond to the grading criteria in the Strategic Plan Objectives and Balanced Scorecard Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each criterion to see how your work will be assessed.

• Present your operational recommendations and strategic control mechanisms.
  • Include goals, objectives, resources, and action steps for reconfiguring and aligning the organization’s structure, systems, shared values, management style, staff, and skills.
• Define critical success indicators that enable an organization to measure success in implementing the strategy.
• Propose a strategic plan to optimize outcomes and mitigate risks in the organization.
• Analyze potential long-term opportunities and operational components in the strategic planning process.
• Analyze the effect of strategy formulation on human, financial, and technical resources.
  • Weigh factors of measurement against current organizational benchmarks.
• Create a visually pleasing, professional presentation tailored to a specific audience.
  • Use charts and/or images that support the content.
• Communicate critical content clearly and persuasively in a limited time.

Presentation Format and Length

Your presentation should consist of 10–12 slides and be 10–15 minutes in length. Use the notes portion of each slide to write your script (the notes section is required).

You may use the structure below as a guide for organizing and timing your presentation. You do not need to place your slides in this specific order.

• Slide 1: Title slide (15 seconds).
• Slide 2: Revised/updated directional strategies (vision, mission, and values) from the Unit 7 assignment. (30 seconds).
• Slide 3: Gap analysis: desired versus actual position (1 minute).
• Slide 4: Recommend Overarching Strategy One with three objectives (2 minutes).
• Slide 5: Recommend Overarching Strategy Two with three objectives (2 minutes).
• Slide 6: Recommend Overarching Strategy Three with three objectives (2 minutes).
• Slide 7: Recommend Overarching Strategy Four with three objectives (2 minutes).
• Slide 8: Visual: Balanced scorecard table with 1–3 performance indicators and associated metrics (1 minute).
• Slide 9: Analysis (1 minute).
• Slide 10: Recommendation of new strategic plan strategies based on the balanced scorecard (1 minute).
• Slide 11: Overall recommendations/conclusions (1 minute).
• Slide 12: References.

Include all relevant supporting details, such as data, charts, and graphs, as an addendum to the presentation. Indicate the slide associated with the relevant data set. In addition, include all relevant data and narrative in the notes section of each slide.

Supporting Evidence

Cite a minimum of six references to current scholarly and authoritative sources to support your presentation. Format your citations and references according to APA style and formatting guidelines.

Submission Requirements

Proofread your slides and addendum, before you submit them, to minimize errors that could distract readers and make it more difficult for them to focus on the substance of your presentation.