1 Swot Analysis of toms shoes
2 Should Toms pursue the brand extension by adding a toy line? Why or why not?
3 What other ways could Toms capitalize on the social responsibility trend? Different product lines
4 If Toms decided to go ahead with the toys line, which market should it target? Describe the target market in as much detail as possible. (Think in terms of demographics, geographical, lifestyle, attitudes, etc.)