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Tesla is an electric vehicle and energy company in the United States. It mainly covers automobile and energy businesses, including automobile production, sales and leasing, energy production and storage and other services. The star product is a pure electric vehicle and has added autonomous driving technology. Tesla’s intelligent driving system uses various sensors, cameras, radars and other equipment to collect and analyze road conditions, vehicle position, driving, speed and other information to achieve automatic driving. Tesla achieves automatic driving through continuous innovation, technological leadership and market Expansion has established its leading position in the electric vehicle market and become a benchmark enterprise leading the autonomous driving industry.

This section analyzes the impact of artificial intelligence on Tesla’s current competitive advantage.Tesla’s competitive advantage is that they are leading the industry in terms of smart driving and intelligence and they are constantly improving their self-driving technology. They have unique autopilot technology and algorithms, and their autopilot technology is capable of fully autonomous driving with high accuracy and implementation, on the other hand, Tesla’s cars are equipped with advanced AI network connectivity technology that enables Tesla’s cars to be highly connected and provide a range of services such as access to information, entertainment and navigation.

Tesla’s artificial intelligence strategy is based on “machine learning”, giving priority to artificial intelligence.

The method is divided into three, the first is the advantage of using users to help create data, which is the film and television mode launched by Tesla, so that artificial intelligence runs in the background to learn the daily operation of the owner and improve the automatic driving ability.

The second is similar to installing a smart brain in the car through deep learning, so that the machine can calculate and learn skills in the virtual world, but essentially through electronic devices to complete automatic driving, just like installing a mobile phone in the car.

The third is to use the D1 chip, which is the neural network training independently developed by Tesla. The chip belongs to a supercomputer that can achieve super-strong examples and ultra-high bandwidth.

This part analyzes the strengths, weaknesses threats and opportunities of Tesla based on SWOT.The advantage of Tesla’s strategy is that it has a large data collection fleet and users, as well as many top software and hardware R&D talents. It has advantages in autonomous driving that other manufacturers cannot achieve.

The shortcomings of Tesla’s strategy are that it is not perfect in terms of safety, and the artificial intelligence learning of human habits is not complete enough, because there are still many rare actions and scenarios that are extremely difficult to grasp.

Tesla’s opportunity has four aspects, the first point is the vigorous development of the electric vehicle market, which can provide a broader market opportunity for Tesla. The second point is the support of the government, because governments are vigorously supporting electric vehicles, which also brings opportunities for Tesla. The third point is the development of new energy products, because now various countries and people pay more and more attention to environmental protection, and Tesla is also developing more and more new energy products, which brings new growth opportunities.

The first threat to Tesla is its competitors, as the electric car market becomes more and more fierce and other electric car manufacturers continue to improve. The second is the restrictions of laws and regulations, because the governments of various countries gradually strengthen the supervision of the automobile industry, Tesla needs to face more legal restrictions. The third is the issue of product safety, because Tesla mainly uses AI systems to control vehicles, and people’s trust in him is not enough, on the other hand, many forms of AI can not imitate, or some decisions can not be judged.

A business expansion strategy is a strategy that can generate more sales or capture a larger market share for a company. Tesla entered the European market in 2013 and continues to expand sales channels and super charging in Europe. Many European governments have introduced incentive policies, further promoting Tesla’s business expansion in the region. Vertical integration focuses on integrating at different levels of an industry chain. For example, Tesla uses this method, which integrates the three processes of energy collection and power generation, energy storage and use.

This section is about the ethics of artificial intelligence.In the near future, artificial intelligence technology will have a great impact on human development. For example, Tesla’s autopilot technology has brought great convenience and efficiency improvement to humans, but it has also brought ethical problems. The most important point is the issue of safety, because the autonomous driving technology may fail, his response is to strengthen the testing and supervision of the autonomous driving system, ensure its stability and safety, and strengthen maintenance and management. The second aspect is the issue of ethical decision-making, such as whether an autonomous vehicle needs to prioritize the protection of passengers or pedestrians in an emergency, and the response to this needs to be guided by the corresponding laws to make the right choice for AI. The third point is the employment issue, the development of autonomous driving technology, may lead to the reduction of employment opportunities in some industries, his response is to strengthen the guidance and training of relevant industry talents to provide new employment opportunities, but also need to establish corresponding policies to support the affected groups.

In general,With Tesla’s commitment to vertical integration, artificial intelligence systems and autonomous driving, Tesla has developed a clear technological advantage, and market competitiveness. This strategy of Tesla has helped the company to reduce costs amplify overall profits, and has given them a head start and advantage in the market, as well as fostering the renewal and growth of the company.