Case Study: Adolph Coors Company
Answer the following Questions –
- What are the current problems of Coors?
- How are these problems affecting the corporate reputation of Coors?
- What would Shirley’s communication objective be if Coors agreed to the interview? If the brothers did not do the interview?
- Should Shirley Richard encourage or discourage the Coors brothers to go on “ 60 Minutes ”?
- What suggestions would you have for improving media relations and corporate reputation at Coors?
Around 1000 words
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