Attention-Interest-Desire-Action AIDA – Entrepreneurial Strategy Paper

Persuasion by AIDA

Attention-Interest-Desire-Action (AIDA) is a useful entrepreneurial strategy. The purpose of this assignment is to demonstrate the knowledge of the concept, and to apply the concept in an analysis of a sample of advertisements. The assignment has two sections.

1. Review of literature

Search for articles written about AIDA, read them carefully, and write a review of the AIDA concept no more than 600 words (text only, excluding bibliography). A summary of lecture notes is inadequate, as independent learning and new knowledge are expected. No Wikipedia

Review of literature

a. Explain what AIDA means. Define Attention Interest, Desire and Action. Describe their cognitive, affective and behavioral effects

b- Explain how each stage of AIDA works discuss their methods, demonstrate their how-to techniques for creating Attention, Interest, Desire and Action, show how each stage is designed

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