Building A Brand, A Social Tool Or A Tech Powerhouse?. Read the Case: Entrepreneurs at Twitter: Building a Brand, a Social Tool or a Tech Powerhouse? Ivey Publishing 910M28, Rev: November 20, 2014 On one page (single spaced) , answer the following 3 questions. What is each company doing well (based on your expertise […]
Action Plan For Responding To Negative Online Reviews. Competency Explore problem-solving skills for business analysis. Scenario You manage a local chain restaurant that is known for its burgers. The restaurant is located on the corner of a major intersection in a suburban neighborhood. There are many choices in the area for a cheap meal that […]
Mobile Technologies. Competency Analyze how Big Data and data collection from external sources can present opportunities for business intelligence. Instructions You work for a tourism board at a top destination within the United States that among other tasks, sends information out to potential visitors, provides advertising for the destination, sells tickets to local events and […]
Costa’s Mobile And Email Marketing Report. Competency Examine mobile and email marketing methodology. Scenario Information Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s […]