Case Study
Case Study. Background In 1995, Global Oil Corporation’s Marketing and Refining (M&R) Division was the fifth largest U.S. refiner with 7,700 Global-branded service stations selling about 23 million gallons per day, or 7 percent of the nation’s gasoline. All the service stations are company owned. In 1990, M&R ranked last among its peers in profitability […]
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