Assignment 2: Survey Analysis
A company’s cereal is not selling well. Create a 10–15-question survey that measures customers’ preferences for the company’s cereal product. Then, answer the following questions:
- How many scale items will you put in the survey? Justify your answer.
- Will you use multiple-choice questions? Why or why not?
- How many scale items will you use in the survey?
- Why did you select that number of scale items?
- How many scale points will you use in the survey? Justify your answer.
- What data type will be used in the survey? Justify your answer.
Submit your answers in a two- to three-page Microsoft Word document.
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