Business & finance – marketing product management assignment

 Choose ANY ONE product from the following list:

You are a product manager on the Growth team of the product you have chosen. The team has been given a mandate of reducing ride cancellations (can be initiated by the driver or the passenger). What would be the top initiative you would drive to achieve this desired outcome? Assume you have infinite tech bandwidth and you cannot change the current pricing. The expectation is to solve this problem as a PM by addressing problems for the users while being able to generate business value.

Focus on the following:

• Understanding the business model and how the metric in focus impacts the business model
• Mapping the given business outcome to the relevant product outcomes
• Identifying the target user segment and understanding the target users’ unmet needs
• Validating the problem identified with user research
• Structured analysis of the problem, breaking down the problem into smaller components.
• Showcasing how you ideated possible solutions and decided on the proposed solution. 
• Detail orientation in the solution being proposed, including the system diagram as applicable. Focus on all the actors involved.
• Second order thinking for the solution being proposed
• How you would measure success for the proposed solution
• Thinking about why your solution might fail

Guidelines for the deck:

• Name of the Fellow should NOT be present anywhere in the slide deck
• 9 slides max including everything. Anything more than 9 slides will be rejected.
• Minimum font size: 14 for Google Slides or PPT (this has to be strictly adhered to)
• Minimum font size: 26 for Figma with frame of 1920*1080px (this has to be strictly adhered to)
• Minimum font size: 22 for Canva with frame of 1920*1080px (this has to be strictly adhered to)
• Slide title should state the key message of the slide for easier reading. For example: don’t write “Problem” as the slide title, state the problem succinctly in the slide title.
• If you are using a background colour for the slides, please ensure the text is readable. 
• When using colours, keep in mind the reader may be colour blind. So, choose colours carefully.
• Link supporting artefacts (eg. survey URLs etc) via a hyperlink. Please ensure the reader has access to the documents.
• Maximum file size should be less than 40 MB
• Naming of the file should be <NL Product_Name> e.g. NL OLA