Marketing. Due 6/10
Answer the case study question, need to be specific. For questions 2 and 4 have to identify those things and then explain while also citing evidence.
1. What are the vision, mission, and values of Better World Books? Critically evaluate their usefulness to the company’s leaders in formulating strategic intent.
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Order Paper Now2. Utilize Porter’s five forces framework to analyze the used-book industry. Is this an attractive industry? Why or why not? Which force(s) have the strongest influence?
3. What are BWB’s resources and capabilities? What core competencies do they have to help them compete in the used-book industry?
4. Perform a SWOT analysis for BWB.
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