Preparation

Analyze the Pastas R Us charts file for your report, including the scatter plots and regression equations for the following pairs of variables:

  • “Sales/Sq.Ft. ($)” versus “Bach. Degrees (%)”
  • “Median Income ($)” versus “Sales/Sq.Ft. ($)”
  • “Median Age (Years)” versus “Sales/Sq.Ft. ($)”
  • “Loyalty Card (%)” versus “Sales Growth (%)”

Minimum  750 word predictive and qualitative analysis report of Pastas R Us, Inc. that includes the following sections: scope and descriptive statistics, analysis, and recommendations and implementation. 

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Section 1: Scope and descriptive statistics

  • State the report’s objective.
  • Discuss the nature of the current data. What variables were analyzed?
  • Summarize your descriptive statistical findings from Week 1.

Section 2: Analysis 

  • Interpret the scatter plots and designate the type of relationship (increasing/positive, decreasing/negative, or no relationship) observed in each one.
  • Determine what you can conclude from these relationships. You may include a copy of each chart in your report, but it is not required. 

Section 3: Recommendations and implementation

  • Based on the findings, assess which expansion criteria seem to be more effective. Could any expansion criterion be changed or eliminated? If so, which one(s) and why?
  • Based on the findings, does it appear as if the loyalty card is positively correlated with sales growth? Would you recommend any changes to this marketing strategy?
  • Based on the findings, recommend market positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?) 
  • Include how the local culture and communities are represented in your market position in your recommendations.
  • Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use surveys/samples or census?)

 Format your references according to APA guidelines.  Attached are week 1 document and this week 2 document to use.

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