A part of new product launch strategy includes creating the product or service name. Address these questions:
- In general, how does the product name affect and interact with other new product launch concerns?
- What are two products (not listed in course materials) whose names clearly reinforce the brand in the mind of customers? Explain what the brand image implies to the consumer.
- What are the costs and benefits of using intellectual property protection mechanisms?
- How does product naming and intellectual property protection help support the success of a product? Provide an analysis.
Must Be 4 pages, non-plagiarised.
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