The capstone project is a true research project and as such you are the content expert.. that said the following elements must be included
I choose cruise industry and the Royal Caribbean Cruise company
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Order Paper Now1. Introduction .Perhaps say in a paragraph or two why you choose this industry/company.
2 Description of the industry- Major players
3 General Environment
4 Porters Five forces model- Industry Analysis
5. Company Backround
6 SWOT analysis
7 Business Level strategy . Resources & Capabilities
8 Core Competencies
9 Value chain
10 International Strategy
11 Financial Analysis…. Compare with peer group and other competitors note key financial trends
12 Corporate Governance- Board power, Executive leaders
13 Conclusions , Recommendations
14 Cover anything else that you feel is important to your firm/ Industry
25 pages. We require full APA format an Executive summery , Table of contents etc
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