Scholarly activity: sales management | BBA 3221 – Sales Management | Columbia Southern University

You are a sales manager for a corporation that sells software to local businesses. You have been asked to create a new training process for a new group of salespeople who have been recently hired. Describe your sales training process using the six interrelated steps discussed in your textbook. Be sure to identify specific, measurable, and obtainable sales training objectives.

Your process should consist of at least three pages, not counting the title page or reference page. Outside sources other than your eTextbook (which must be cited and referenced) are not required but can add depth to your response. If outside sources are used, please adhere to APA Style when creating citations and references.

Six Steps:

Assess Sales Training Needs, Set training objectives, Evaluate Training alternatives, Design Sales Training Program, Perform Sales training, and Conduct follow-up and evaluation.