Write a 1,050- to 1,400-word paper in which you complete the following:
•Research and describe the internal and external environments of 2 to 3 real-world companies using
an environmental scan.
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•Determine what competitive advantages each company has and what strategies each company is
using.
◦How does each company create value and sustain competitive advantage through business strategy?
◦What measurement guidelines is each company using to verify its strategic effectiveness?
◦How effective are the measurement guidelines that each company is using? Format your paper consistent with APA guidelines.
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