Introduction
These scenarios will give you practice applying concepts from the readings
to models of real-world situations.
Activity Instructions
Read the following scenarios and complete the corresponding questions.
Please remember to answer in complete and grammatically correct
sentences. I am looking for your thought process in the answers to the
questions, so be complete in your answers and use the opportunity to clearly
demonstrate your newly acquired knowledge.
Scenario 1 (length: as needed)
You are considering auctioning a Leonardo Da Vinci original sketch. You
entice four bidders to come to your auction. The bidders’ valuations of the
sketch in decreasing order are $3.0, $2.2, $2.0, and $1.5 (in millions).
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Order Paper Now- If you used a second-price sealed bid auction, who would win and what would the winning price be?
- If you used a first-price sealed bid auction and the optimal strategy for the participants was to shade their bid by 20% and the participants used this strategy, who would win and what would the winning price be?
- Which auction should you choose to maximize your profit?
Answer the above questions if the valuations of the sketch are $3.0, $2.7, $2.0 and $1.5.
Scenario 2 (length: 0.5 page)
In the auction described above, suppose that you could entice additional
bidders to attend your auction. However, none of the new bidders would have a
valuation greater than $3.0 million. Despite that fact, you expect the amount
that the winning bidder must pay to increase regardless of the type of auction
you use (first- or second-price sealed bid). For each auction, explain why you
would expect the auction price to increase. If you want, you may assume the
valuations of the original four participants are $3.0, $2.2, $2.0 and $1.5
million.
Scenario 3 (length: 0.5 page)
Some recent Super Bowl advertisements have spent very little time
mentioning anything about their product–or even the name of the company. In
particular, the two-minute long Ram Trucks “Farmer” commercial (http://www.youtube.com/watch?v=AMpZ0TGjbWE)
had only a few brief and almost unidentifiable views of their product until the
last ten seconds of the commercial. Further, the name of the company was only
mentioned in the last five seconds of that commercial. Explain why this
commercial demonstrated the concept of signaling described in the textbook. In
other words, why should consumers be convinced that a Ram truck is of high
quality because of the airing of that commercial?
Scenario 4 (length: as needed)
Suppose there are two types of people who need health insurance; high-risk
and low-risk consumers. High-risk consumers have a relatively high probability
of needing expensive medical care and on average incur $2,000 of medical
expenses per year. The high-risk consumers would be willing to pay up to $2,500
for insurance that covers all their medical bills. Low-risk consumers would be
willing to pay up to $1,400 for full-coverage insurance and on average would
incur on average $1,200 in medical bills. Assume 1/3 of all consumers are
high-risk and the remaining 2/3 of consumers are low-risk. Consumers know whether
they are high-risk or low-risk. The insurance company knows 2/3 of all
consumers are low-risk but cannot identify which consumers are low-risk.
- If all consumers bought insurance, what price must the insurance company charge to break even in expectation? That is, what price must the insurance company charge so that the expected payments equals the premium?
- Which consumers would purchase insurance at that price?
- Are there wealth-creating transactions that are not consummated because of the information asymmetry?
- If the low-risk consumers were willing to pay $1,500 for the insurance, how would your answers to questions 2 and 3 change?
Scenario 5 (length: 0.5 – 1 page)
A struggling company currently has a total value of $700,000. It owes
$500,000 from debt financing (assume these are loans from the bank if you
wish). The value of the company to the owners is the difference between the
total value and the amount owed to the debt holders. What is the current value
of the firm to the owners?
Now assume that a project is presented to the owners that results in a loss of the entire value of the company with a probability of 50% and results in a gain in value of $500,000 with probability 50% (resulting in a total value of $1,200,000). Show that this in expectation decreases the firm’s value, and explain why, in spite of that, the owners of the company would want to undertake the project.
Writing Requirements
- Length: as needed (Show your calculations where appropriate.)
- 1-inch margins
- Double spaced
- 12-point Times New Roman font
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