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Resource: Managing Hospitality Issues simulation

Complete the Managing Hospitality Issues simulation located on the student website for this course.

 

Prepare a 450 to 800-word summary in which you address the situation, your recommended solutions including why, and your results for each major phase in the simulation. Summarize the different hospitality management components addressed in this simulation by answering the following questions:

  • What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Why or why not?

  • What is the influence of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?

 
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