Advertising and Consumer Behavior

Advertising and Consumer Behavior

Choose one of the options listed below. Include whether the message was one-sided or two-sided; whether the marketer used a central or peripheral route to persuasion; a socially undesirable position; or, if the message was delivered by narrowcasting, evaluate the potential issues: 

a. Find two to three examples of each of the following two advertising appeals: fear and sex; 
b. Watch one hour of prime time TV on a single channel; record the program and all its commercials. List all the commercials.

The paper should be three to four pages long

 
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