Amazon And Barnes & Noble Strategic Marketing Mix Case Study

Amazon And Barnes & Noble Strategic Marketing Mix Case Study.

Amazon.comhttp://www.amazon.com

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Barnes & Noblehttp://www.barnesandnoble.com

  • Based on their websites, compare and contrast the apparent target markets and marketing mixes of Amazon and Barnes & Noble.
  • Describe how these companies use their websites for positioning.What aspects of company and product differentiation are apparent within each website?

Amazon And Barnes & Noble Strategic Marketing Mix Case Study

 
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