analyze Target’s position relative to its competitors and report on these findings, Business Assignment help
analyze Target’s position relative to its competitors and report on these findings, Business Assignment help.
As a Market Research Manager, part of your role is to consistently analyze Target’s position
relative to its competitors and report on these findings. As part of this process, you complete a
SWOT analysis for each of Target’s main competitors each quarter. The quarter is coming to a
close, and your boss has asked for the latest SWOT analysis for Walmart.
Instructions
STEP 1: RESEARCH
Search online and find 1 – 3 articles that discuss the competition between Target and
Walmart. For each article:
• Provide a link to the article.
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your SWOT analysis
STEP 2: STRENGTHS
Based on your own experiences shopping at Target and Walmart and the research you
conducted:
• Identify 1 – 2 strengths Target has in comparison to Walmart. For each strength,
explain your rationale in 2 – 3 sentences.
STEP 3: WEAKNESSES
Based on your own experiences shopping at Target and Walmart and the research you
conducted:
• Identify 1 – 2 weaknesses Target has in comparison to Walmart. For each weakness,
explain your rationale in 2 – 3 sentences.
STEP 4: OPPORTUNITIES
Based on your own experiences shopping at Target and Walmart and the research you
conducted:
• Identify 1 – 2 possible opportunities Target has to be more competitive with Walmart. For
each opportunity, explain your rationale in 2 – 3 sentences.
STEP 5: THREATS
Based on your own experiences shopping at Target and Walmart and the research you
conducted:
• Identify 1 – 2 possible threats that might diminish Target’s competitiveness with
Walmart. For each threat, explain your rationale in 2 – 3 sentences.
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