This assignment consists of two parts: A written paper and a 5-slide Powerpoint presentation complete with graphics and author’s notes.
First, in a minimum of 250 words (excluding the title and reference pages), in APA Format with at least three references, define the Channel-Management Process and how it is used? In your own words describe each of the 5 steps of the Channel-Management Process.
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- Analyze the consumer
- Establish the channel objectives
- Specify distribution tasks
- Evaluate and select intermediaries
- Evaluate channel-member performance
Then, create a 5-slide PowerPoint with graphics and author’s notes that illustrates the five steps of the Channel-Management Process. 150 words in notes section of each slide