Instructions:
In your case study paper, you will address the following questions:
- What was the major issue facing Emerson & GEODIS with respect to supply chain management issues?
- How did Emerson & GEODIS overcome the issue?
- On a scale of 1-10, with one being terrible and 10 being fantastic, how would you rate Emerson & GEODIS’s ability to serve their customers? Please be explicit in identifying why you chose the number that you did.
- With respect to the eight essentials of CRM identified on page 63 in the textbook, choose two of them that you think Emerson & GEODIS addressed very effectively and choose two of them that you think Emerson & GEODIS could improve upon. Please be explicit in your explanation.
- Rapid Time to Value
- Point and Click Customization
- 360-Degree Customer View
- Real-Time Visibility
- No More “Defective” Data
- High Adoption
- Extending Your Success
- Broad Community
You will submit a paper of at least 500 words, not including title or reference page
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