In your case study paper, you will address the following questions:

  1. What was the major issue facing Emerson & GEODIS with respect to supply chain management issues?
  2. How did Emerson & GEODIS overcome the issue?
  3. On a scale of 1-10, with one being terrible and 10 being fantastic, how would you rate Emerson & GEODIS’s ability to serve their customers? Please be explicit in identifying why you chose the number that you did.
  4. With respect to the eight essentials of CRM identified on page 63 in the textbook, choose two of them that you think Emerson & GEODIS addressed very effectively and choose two of them that you think Emerson & GEODIS could improve upon. Please be explicit in your explanation.
  • Rapid Time to Value
  • Point and Click Customization
  • 360-Degree Customer View
  • Real-Time Visibility
  • No More “Defective” Data
  • High Adoption
  • Extending Your Success
  • Broad Community

You will submit a paper of at least 500 words, not including title or reference page

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