Building A Brand, A Social Tool Or A Tech Powerhouse?. Read the Case: Entrepreneurs at Twitter: Building a Brand, a Social Tool or a Tech Powerhouse?
Ivey Publishing 910M28, Rev: November 20, 2014
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Order Paper NowOn one page (single spaced) , answer the following 3 questions.
- What is each company doing well (based on your expertise in general)
- What is each company doing wrong (based on your expertise in general)
3. Then, roll this electronic die. Click the hyperlink to roll
What recommendations would you make for the company in terms of making them more successful from the perspective of the number you “rolled.”
1 – the perspective of the company CEO
2 – the perspective of the company CFO
3 – the perspective of the company CMO
4. Prepare 2 (well-thought out) questions for discussion.
Building A Brand, A Social Tool Or A Tech Powerhouse?
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