BUS 720 Marketing Strategy & Consumer Behavior

BUS 720 Marketing Strategy & Consumer Behavior.

  1. Discussion Question 1 – CLO3
  2. Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing to children and the degree to which it represents an ethically sound approach to marketing to children.
  3. a) www.kelloggs.com
    b) www.fritolay.com
    c) www.warnerbros.com
    d) www.crayola.com
    e) www.nabisco.com
    f) www.barbie.com
  4. Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s)


BUS 720 Marketing Strategy & Consumer Behavior

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