1) Read the case study: Business Jet Makers Eye China, pp444-445 of your textbook.
2) You may discuss the case in groups, but your work should be turned individually.
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3) Use the guide questions given below to write your case analysis.
Please FOLLOW this format/outline for your case analysis:
A) Identification of the Problem or Main Issue of the Case
B) Situation Analysis
C) Recommendations or Conclusions
Note: Do not turn in your work in Q&A format. Doing so will not earn ANY credits.
4) This is an individual submission!
5) Upload your work by end of class. Maximum number of pages: 2 (single or double-spaced is okay).
1) Explain why corporate jet makers so eager to enter China.
2) From an institution-based view, discuss what needs to be done to enhance the prospects of this industry in China.
3) From a resource-based view, discuss what it takes to win in China.
I will give u the text book resource and other resource after I choose u.