Case Analysis

Respond the following questions:

11-18. In fall 2011, the euro/dollar exchange rate was €1 = $1.35. By spring 2015, the dollar had strengthened to €1 = $1.10. Assume that a European luxury goods marketer cut the price of an $8,000 linen suit by 10 percent when launching its spring 2015 collection. How would revenues have been affected when dollar prices were converted to euros?

11-19. Louis Vuitton executives raised prices in the late 2000s, and sales continued to increase. What does this say about the demand curve of the typical Louis Vuitton customer?

11-20. Compare and contrast LVMH’s pricing strategy with that of Coach

minimum of 400 words

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