Case Analysis

Read the case: Red Bull on p306 of your textbook and address the 3 questions at the end of the case.

10-50. What role should traditional media playing RedBull’s future, especially when compared to alternative media?

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10-51. Are there ways to build brand communities around Red Bull? What role might Twitter, Digg, or Facebook play in supporting such communities?

10-52. Red Bull’s marketing team believes that staying with alternative approaches best fits its image. As you think about all of the alternative marketing methods and alternative media, what suggestions would you make to Red Bull for the future? Describe a campaign for Red Bull using one or more alternative methods.

Please find the Red Bull case in page 306 in the textbook attached below.

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