Case Analysis Report

Case Analysis Report.

Instructions for Report

The CEO has asked the task force to write a report with its findings and recommendations for how NBD should handle this situation. Specifically, the report needs to answer the following questions:

•Was the Chinese supplier ethical in shipping more than 300,000 cases made of real leather instead of the requested faux leather material, even though the supplier was not charging NBD anything extra for the higher cost of real leather? Explain why or why not using ethical theory and principles.

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•When the manufacturing VP contacted the Chinese supplier to complain, the supplier could not understand why NBD was not pleased about receiving a real leather case, given that NBD was still paying for the less expensive faux leather one. Is there a cultural difference between customer expectations and business transactions in the West and in Asia? Explain.

•As an organization, what strategic errors did the task force observe in the decision making by various individuals in this situation? By the design VP? By the manufacturing VP? By the marketing VP?

•What is the appropriate strategy going forward? Conduct a SWOT analysis and PESTEL analysis to decipher what NBD should do in light of these strategic errors.

Using your outline and research notes write a report for the CEO. Be sure to meet the following requirements:

•Include APA-formatted in-text citations and an APA-formatted reference list (do not format the body of the report using APA style, just the reference list). See references and citations for details.

•Include a specific recommendation on what action, if any, the CEO should take based on your analysis and conclusions.

•Support your conclusion with references to cultural norms, strategy, and the principles of SWOT and PESTEL.

•The report should be no more than five pages (double spaced, 12-point font; the reference list does not count towards page limit).

Case Analysis Report

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