Case Report – Marketing Management

Case Report – Marketing Management.

Case 1: Customer Segmentation and Business Model Evolution at Unbounce

1. What is the challenge that Gardner faces? (outline the major details of the case, including the key players as well as the factors that make up the context).

2. What should Gardner consider when evaluating the enterprise user opportunity?

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3. What recommendations would you offer to Gardner? 

Case Report – Marketing Management

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