Chinese fast food market and American fast-food discussion
Read “Application Case 4-1: A One-Year Assignment to China: Go Solo or Bring the Family?” and answer the following questions.
- How challenging do you think this assignment would be? To what degree will Nick’s start-up experience in the US help him be effective starting McDonald’s restaurants in China?
- How can language and cross-cultural training help Nick and his family adjust to Chinese culture?
- If Ella goes to China for a year, how might that decision impact her career? What are her chances of working for the local law firm when she returns from China?
- What would you do if you were Nick? Go alone to China or ask Ella, Jenny and Luke to accompany you?
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