Competitive advantage

For this week’s assignment, you will read the articles and watch the video on competitive advantage. Your assignment this week is to record a video discussing what you learned about competitive advantage.

Your video may be of you in front of a webcam speaking to the camera or of your voice as you share no more than five (5) PowerPoint slides. You will include the references used in proper APA format in one page at the end of your transcript document. There is no need for you to cite the sources within the content of your video verbally.

You will use Kaltura CaptureSpace for this assignment. To access the video capturing tool, follow the tutorial found in Resources for this week. You should not read directly from the slides, and your presentation should be presented in a comfortable conversational manner.

You will be expected to submit a transcript of the dialogue with your video submission. Your video should include a logical progression of ideas that would allow your audience to achieve a basic understanding of this important business principle with just the information in your video.

Please consider that your audience for the presentation will be undergraduate business school students, who do not yet understand what competitive advantage is. You may choose to address the topic in general terms and concepts, or you may wish to use a specific company and demonstrate what strategic advantage is to your selected company.

Length: Your video should be no more than 5 minutes.

References: Include at least 4 scholarly resources, but no more than 2 from the weekly readings.

Your video should demonstrate thoughtful consideration of the ideas and concepts that are presented this week and provide new thoughts and insights relating directly to this topic. Your response should reflect graduate-level understanding and presentation. Be sure to adhere to Northcentral University’s Academic Integrity Policy.