Cross Functional Essay.
Individually, students will prepare a 3-5 page essay on the relationships and inter-dependencies between marketing and other functional areas (choose at least 3-4 functional areas).
Individually, students will prepare a 3-5 page essay on the relationships and inter-dependencies between marketing and other functional areas (choose at least 3-4 functional areas).
Note: Functional Areas of Business Include:
Human Resources
Accounting
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Sales
Production / Operations
Administrative Support
INSTRUCTIONS
- Students must use research from at least 3-5 academically reviewed journal articles (only). All journal articles must be in the range of 2009 to present.
- Page limits do not include title and reference pages
- APA formatting must be used throughout
- Proper sentence structure, grammar and capitalization must be used throughout
- Do not copy and paste
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