CSS Social Media Campaign Case Study: Organ donation registration
CSS Social Media Campaign Case Study: Organ donation registration.
Read the Case Study provided via the link below. Based on the Case Study, write a 2-3 page paper that answers the following questions. Please review the grading rubric for additional requirements.
Link to the Case Study on Traditional vs. Social Networking Routes for Organ Donation Registrations in a Competition Based Campaign
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1) What were the two main goals of this case study?
2) What were the two main objectives of this case study?
3) What is one example of a communication factor that led to determining that social media could assist with this campaign?
4) In your opinion, what is the advantage of using Google Analytics for reporting metrics?
5) The case study mentions a similar type of campaign could be used for other health behaviors.
A) What health behavior would you target and why?
B) What would be your social media platform and why?
Name: Unit 5 Assignment
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Timeliness | Points:0 (0%)
Submitted 5+ days late-assignment will be given a zero |
Points:1 (3.33%) Submitted 4 days late |
Points:2 (6.67%) Submitted 3 days late |
Points:3 (10%) Submitted 2 days late |
Points:4 (13.33%) Submitted 1 day late |
Points:5 (16.67%) Submitted ON TIME |
| Two Main Goals and Objectives Listed |
Points:0 (0%) Submitted 5+ days late-assignment will be given a zero |
Points:1 (3.33%) 1 requirement present |
Points:2 (6.67%) 2 requirements present |
Points:3 (10%) 3 requirements present |
Points:4 (13.33%) 4 requirements present |
Points:5 (16.67%) ALL requirements present |
| Communication Factor |
Points:0 (0%) Submitted 5+ days late-assignment will be given a zero |
Points:1 (3.33%) |
Points:2 (6.67%) |
Points:3 (10%) |
Points:4 (13.33%) |
Points:5 (16.67%) ALL requirements present |
| Analytics Opinion |
Points:0 (0%) Submitted 5+ days late-assignment will be given a zero |
Points:1 (3.33%) |
Points:2 (6.67%) |
Points:3 (10%) |
Points:4 (13.33%) |
Points:5 (16.67%) ALL requirements present |
| Health Behavior and Rationale |
Points:0 (0%) Submitted 5+ days late-assignment will be given a zero |
Points:1 (3.33%) |
Points:2 (6.67%) |
Points:3 (10%) |
Points:4 (13.33%) |
Points:5 (16.67%) ALL requirements present |
| Social Platform and Rationale |
Points:0 (0%) Submitted 5+ days late-assignment will be given a zero |
Points:1 (3.33%) |
Points:2 (6.67%) |
Points:3 (10%) |
Points:4 (13.33%) |
Points:5 (16.67%) ALL requirements present |
CSS Social Media Campaign Case Study: Organ donation registration
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