Session Long Project
You will create a final a marketing project using assignments you created during the class. It is not necessary to create new content other than an introduction and conclusion for the project; but you are required to address comments provided by your faculty member and make updates accordingly.
Using the template provided, complete the comprehensive SLP for MKT501. Since you have a series of different references lists for each assignment, you will need to combine them for this submission.
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SLP4: Strategic Marketing Plan
Product Overview
Product/Service Overview (used in your discussions)
Customer Profiling
Module 1: Week 1 Discussion Post.
Messaging
Module 1: Week 2 Discussion Post.
Customer Demographics and Psychographics
Module 1: Case.
Customer Relationship Management
Module 1: Case.
Target Audience and Competition
Module 1: SLP (Application to Product/Service).
Societal Marketing
Module 2: Week 1 Discussion Post.
Creative Message
Module 2: Week 2 Discussion Post.
Segmentation Application
Module 2: Case.
Gap Analysis, Benchmarking and Competitive Advantage
Module 2: Case.
Competition, Segmentation, Positioning,
Lifetime Value
Module 2: SLP. Must be reformatted and double-spaced.
Differentiation
Module 3: Week 1 Discussion Post.
Distribution
Module 3: Week 2 Discussion Post.
IMC: Integrated Marketing Communications
Module 3: Case (Application).
Competition and Boosting online Presence
Module 3: SLP.
Pricing
Module 4: Week 1 Discussion Post.
Perceived Value
Module 4: Week 2 Discussion Post.
Margins and Sales Volume
Module 4: Case.
Use the attached APA-formatted template (MKT501 SLP4) to create your submission.
SLP Assignment Expectations
Your submission will include:
- University cover page
- A paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)
- The reference list page in APA format
The entire paper will vary in length based on what was previously submitted.
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